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Style Conscious Men Rejoice as the Drab Underwear Drought that has Plagued Millions for the Last 50 Years Comes to an End SAN FRANCISCO, Calif. - August 9 (SEND 2 PRESS NEWSWIRE) -- Artificial Flavor, LLC (www.aflavor.com), has announced the release of their debut line of men's underwear that caters to the fashion-forward set of today's style conscious man. They are coming off a successful fashion show at San Francisco's Ruby Skye venue, and have just launched their ecommerce website bolstered by a dedicated email campaign designed to drive customers to the site. "We started this company because the existing choices for men's underwear tend to be very limited and to be frank, are quite stale," says John Vitti, president of Artificial Flavor. "The line that we created is a fresh take on men's underwear that reflects the current trends in men's outerwear, namely that of the use of bright colors, bold designs, and comfortable fit." Now that men are finally catching up with women when it comes to shopping for clothes and accessories, it comes as no surprise that Artificial Flavor would step in to satisfy the increasing demand for quality men's underwear that has more style than your father's old 'tightie whities' or plaid boxer shorts. "We see a clear line for our men's underwear in the market today and if we give it the right kind of attention it will be a core differentiating product against the saturated market of denim and woven shirts," says CFO Antonio Vitti. Spending on men's apparel rose 4.4 percent during the 12 months ending March 31, compared with 4 percent for women's, according to the NPD Group, a market research firm in Port Washington, N.Y. The debut line consists of 3 primary cuts: Boxer Briefs, Hipsters, and Briefs. Each of these cuts are further broken down into 2 unique patterns that in turn offer 3 color combinations for a total of 18 unique pieces. "Since we are currently focused on underwear, we felt the need to offer a wide selection to address the varying tastes of our customers," says Lawrence Roberts, Chief of Production for Artificial Flavor. Examples include: * Boyshorts: retro-styled mid-length hipsters that have contrast trim at the leg openings * Speedsters: mid-length hipsters with bold asymmetrical design front and back * Magnums: two tone briefs with single stripe and contrast waistband Website- www.aflavor.com. ARTIFICIAL FLAVOR Ltd., a Turnstyle Ltd. company 912 Cole Street #208, San Francisco, CA 94117. 415.871.6213 NEWS SOURCE: Artificial Flavor Ltd.